Design Board LWL

Little White Lies

Brand Styling & Content Creation 

Little White Lies is a London fashion label inspired by and designed for today’s urban girl. Their designs sit at the higher end of the high street price spectrum and the clothing is strong on the detail with a unique edgy feel that offers a fresh twist on fashion.

  • • Branding
  • • Brand & Photography Styling
  • • Social Media
  • • Content Creation
  • • Blogging & Copywriting
  • • Web Design
Fashion Brand Moodboard
Photography & Brand Colour Palette Mood Board

Creating audience Personas

A key part of the project was to improve their targeting strategy.  Breaking down their original statement of “appealing to all women” I created a series of audience personas relevant to their business aspirations. Creating a moodboard allowed me define and link the audience in a way that went beyond just “age”. Attitude to life and girl about town lifestyle were the strands we agreed on to create a content targeting strategy that would appeal to such a broad audience.

Content Strategy & Content Pillars

I developed and presented a series of content ideas that laddered back to their brand positioning. Each of these were unique to Little White Lies and allowed them to really own these territortories

Teens to 60's - Audience Persona Moodboard
Content Pillar - London Girls About Town