We can build your reputation along with your brand

Tell the right people and they will tell the world

Maintaining a good reputation is a vital factor in business success, especially now that reputations can be very rapidly made or destroyed by internet-based recommendations or revelations.

Your reputation comes from what you do, what you say, and what everyone else says about you. It’s as important to defend and build your reputation, as it is to defend and build your brand. In fact, the two are inextricably linked.

Creating positive publicity for your brand can be an important element in achieving a competitive advantage and building brand awareness. And there are plenty of ways to do it, without having to resort to the expense of traditional media channels, such as advertising.

Button will work with you to produce well crafted and newsworthy press releases that can be delivered through the appropriate carefully selected channels (quality is more important than quantity), such as consumer journalists, online PR sources, trade publications, local press, national magazines, etc.

We can also arrange press briefings for product launches, company announcements and so on, and carry out a variety of bespoke PR activities designed to build your brand.