Direct Marketing (DM) can be a powerful way to generate new business if it is targeted towards a specific audience, such as lapsed customers, existing customers or new prospects.
DM can include posted mail, leaflet distribution, telemarketing and emails, and the return on investment can be very high if the campaign is carefully planned and implemented.
Button has a wealth of successful experience in these areas and will work closely with you to maximise and measure response rates. Carefully targeted activity will generate quality leads and we work with a specialist telemarketing agency to ensure that these leads are converted into customers.