Creativity Archives - Button Marketing & Branding Support

Button Bites – Be Consistently Fabulous Darling!

Your customer probably has numerous interactions with your brand or product which go way beyond a logo or typeface. They walk into your “bricks & mortar”. They talk to your team. They sit in spaces you have created. They open packages you have sent to their home. And I haven’t even started on the world of online communications yet. In summary you are a complex brand jigsaw puzzle of multiple touchpoints.

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19/09/17 Blogging , Brand Moodboard , Brand Styling , Brand Tone of Voice , Branding , Marketing Communications , Marketing Inspiration , Photography , Small Business Marketing , Visual Marketing # Brand, Brand Styling, Colour Palette, Creativity, Marketing Communications, Moodboard, Story Telling

Does Your Content Imagery Pack a Punch or Fizzle into the Background?

There is so much research that suggests online content that contains imagery or photography achieves far higher engagement than posts without.

There are also many studies about how people consume information. Whilst the absolute percentage may change depending on the study the order remains the same. People remember 10% of what they read, 20% of what they hear and 80% of what they see.

So in summary visuals matter.

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27/06/17 Brand Colour Palette , Brand Styling , Marketing Inspiration , Visual Marketing # Blogging, Brand Styling, Colour Palette, Creativity, Moodboard

Oh Those Mediterranean Colours!

I’ve recently returned from summer trip to the Med. Anyone else like me? Never truly switch off when you are on holiday?

With beautiful colours in abundance, artisan markets, sharing platters groaning with olives and oils and rustic textures with peeling paints its really difficult to switch off the “wow that would be great in a moodboard” button in my head. My little i-phone was on overload. So I thought I would share just some of the inspiration that will be making its way to a branding styleboard sometime soon.

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05/05/17 Blogging , Button Bites , Customer Experience , Marketing Communications , Marketing Inspiration , Photography , TV & Video , Visual Marketing # Creativity, Story Telling, TV Advertising

Immersive Journalism & 360 Filmaking

My head is brimming with new information following the great talk last night by former BBC journalist and filmmaker Charlotte Windle Mikkelborg.

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13/11/16 Brand Colour Palette , Brand Moodboard , Brand Styling , Branding , Format Design , Marketing Inspiration , Outsourced Marketing , Small Business Marketing , Visual Marketing # Brand Styling, Colour Palette, Creativity, Marketing Communications, Story Telling

The Beautiful Side of Ugly

In our everyday lives we move around so fast that sometimes we miss creative moments. With peeling paint and rusted ironwork, derelict buildings or abandoned barns are just ugly sites that warrant no more than a quick glance. But stop and take a look for a while? What do you really see?

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13/11/16 Brand Colour Palette , Brand Moodboard , Brand Styling , Brand Tone of Voice , Branding , Content Creation , Marketing Communications , Marketing Inspiration , Photography , Visual Marketing # Brand, Brand Styling, Colour Palette, Creativity, Marketing Communications, Moodboard, Tone of Voice

Glorious Autumn – A Creative Inspiration

There’s no better time of year for some creative down time and colour palette inspiration than Autumn.

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Button Bites – Be Consistently Fabulous Darling!

Does Your Content Imagery Pack a Punch or Fizzle into the Background?

Oh Those Mediterranean Colours!

Immersive Journalism & 360 Filmaking

The Beautiful Side of Ugly

Glorious Autumn – A Creative Inspiration

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