Consumer Exhibition for WOLF-Garten

Event: BBC Gardeners World Live Show
This was an opportunity to showcase the WOLF-Garten brand to 120,000 gardening enthusiasts. A key part of the brief was to create and increase brand awareness of the product.

Button’s role: Project management, event management and PR
We project managed the entire event, from booking the space-only stand, creating stand plans and organising electricity and lighting, cash tills and credit card machine facilities to ordering, arranging delivery and merchandising the products. The stand design featured strong point-of-sale material and brochures, easy-to-shop fixtures and a product demonstration area where consumers could try before buying.

Benefits
During the show the stand took a staggering £25,000 worth of sales. Of particular highlight was the product demonstration area we designed within the stand space which enabled the sales team to interact with the consumer.

Well done on your sterling efforts with regard to the project planning and set up of the BBC Gardeners World Show. You ensured we had a stand to be proud of and which consumers flocked to in their droves. Once again well done!

Managing Director,
WOLF-Garten