Leisure Exhibition for WOLF-Garten

Event: GLEE trade exhibition, NEC
GLEE is the leading garden and leisure event attracting more than 25,000 retailers, distributors, wholesalers, importers, exporters and suppliers of garden, pet and leisure products. This show was of huge strategic importance and required an exceptional stand plus pre-publicity campaign.

Button’s role: Project management, event management and PR
We project managed the design and build (working with specialist stand designers to incorporate a product demonstration area and several meeting rooms), delivered the products and merchandised the fixtures. We also carried out a successful pre-publicity campaign amongst consumer journalists, which generated over 45 pieces of news, articles and radio coverage in the following months.

Benefits
The combined campaign of pre-publicity, PR and stand design ensured the event was a huge success. The show generated a fantastic £500k worth of sales leads and pre-season orders.

£500k+in leads and orders