Retail Styling for Tchibo

Project: Retail chain image redesign
The coffee bar industry is a highly competitive environment and this retailer needed to ensure that its offer and communications delivered compelling messages to customers. Its existing menu boards, product photography and menu cards were dated and failed to make its offer look appetising.

Button’s role: Design management
We developed a photographic style that made the products heroes and was shot in a way that made them look mouth-wateringly appetising. We enhanced the menu cards and menu boards with tasty product descriptions to encourage customers to order. All this needed to conform to their brand guidelines and existing positioning.

Benefits
The result was an upsurge in positive customer feedback and a huge improvement in sales.

Our input generates tangible and measurable benefits