Safeway megastore


As Brand Manager for Safeway, I worked with a leading retail design consultancy to rebrand and reformat key flagship Safeway sites. Centered around developing stand out zones, the project created unique shopping experiences across the store from pizza ovens and retail-tainment in the fresh area to the chilled cellar with curved wood ceilings in the wine department. We worked on merchandising principles, point of sale and team training including the launch of the innovative new coffee bar brand, Café Fresco.

safeway images