Rebrand and Online Campaign for Mulberry Consulting

Project: Online marketing campaign
Mulberry Consulting, a leading customer experience consultancy, required an online marketing campaign to boost lead generation.

Button’s role: Rebranding, website development, online marketing and lead generation
We developed the brief and commissioned a specialist branding agency to set up workshops to understand how the company was perceived. A new visual identity was developed which was rolled out across the company’s entire collateral, including their website. We also created monthly newsletters and other online communications to provide regular contact with their growing database and generate thought leadership articles, news about events and case studies.

Benefits
The highlight of the campaign was a successful monthly practitioner call that enabled Mulberry to cement their reputation as thought leaders in their field of customer experience and strengthened their relationships with key contacts.

We have worked with Sarah on a number of marketing projects since 2007. She has done a great job on developing and launching our e-newsletter and was a key member of the team on our rebranding and website development project. I would have no hesitation in recommending her to any company who needs marketing support.

Alvin Jackson, Director