Small Business Marketing Archives - Button Marketing & Branding Support

A Virtual Assistant – Helping You Work Smarter Not Harder

Does your working day feel more like a trip to the circus than a day in the office? Plate spinning, juggling projects & priorities, wearing multiple hats.

If any of this sounds familiar then maybe its time to call in some specialist admin support to help you work smarter. As a small business owner myself, I know that running a business is a challenge. Working days can be complex, varied and sometimes lacking the right skills set.

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27/10/17 Blogging , Marketing Communications , Outsourced Marketing , Small Business Marketing , Social Media # Blogging, Marketing Communications, Story Telling

Button Bites – The Power of Outsourcing

“Do what you do best and outsource the rest” Peter Drucker

Working with a freelance specialist is not about losing control or handing over. Instead it is about bringing in specialist skills, a new perspective and fresh ideas to a brand or project. Business life is hectic enough without having to cope with wearing multiple hats.

Do you need some expert help with your marketing? Then I would love to hear from you.

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15/10/17 Blogging , Content Creation , Customer Experience , Marketing Communications , Marketing Inspiration , Small Business Marketing # Blogging, Button, Customer Experience, Marketing Communications, Story Telling

Is It Cocktail O’Clock Yet?

I listened to a very interesting segment on BBC Radio 4 today about the phenomenal growth in the sale of out of home cocktails within the UK. Speaking on the You and Yours programme Phil Tate from insight company CGAstated that the sector has seen a growth of 10% in the last year. So what’s behind this?

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10/10/17 Blogging , Brand Styling , Brand Tone of Voice , Branding , Button Bites , Customer Experience , Format Design , Small Business Marketing # Brand, Colour Palette, Creativity, Customer Experience, Moodboard, Story Telling

Button Bites – Be Consistently Fabulous Darling!

Your customer probably has numerous interactions with your brand or product which go way beyond a logo or typeface. They walk into your “bricks & mortar”. They talk to your team. They sit in spaces you have created. They open packages you have sent to their home. And I haven’t even started on the world of online communications yet. In summary you are a complex brand jigsaw puzzle of multiple touchpoints.

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19/09/17 Blogging , Brand Moodboard , Brand Styling , Brand Tone of Voice , Branding , Marketing Communications , Marketing Inspiration , Photography , Small Business Marketing , Visual Marketing # Brand, Brand Styling, Colour Palette, Creativity, Marketing Communications, Moodboard, Story Telling

Does Your Content Imagery Pack a Punch or Fizzle into the Background?

There is so much research that suggests online content that contains imagery or photography achieves far higher engagement than posts without.

There are also many studies about how people consume information. Whilst the absolute percentage may change depending on the study the order remains the same. People remember 10% of what they read, 20% of what they hear and 80% of what they see.

So in summary visuals matter.

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01/12/16 Brand Styling , Branding , Customer Experience , Format Design , Marketing Communications , Marketing Inspiration , Packaging , Photography , Small Business Marketing , Social Media , Visual Marketing # Brand Styling, Customer Experience, Marketing Communications, Story Telling

The Great British Christmas Window Display

The great British high street switch on has begun. Here we are nearing the end of November and celebs galore are being safely placed up ladders, on high rise platforms and even on top of double decker buses to perform the annual switching on of the Christmas lights.

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20/11/16 Blogging , Brand Styling , Marketing Communications , Marketing Inspiration , Outsourced Marketing , Photography , Small Business Marketing , Social Media , Visual Marketing # Blogging, Brand, Brand Styling, Colour Palette, Moodboard, Story Telling

Do You Know Your Bokeh from Your Hygge? The Latest Visual Trends On Social Media

It doesn’t seem that long ago I was mastering the art of over-head product shots with items “carelessly” scattered on distress white boards or holding a single scoop of ice cream balanced on top of a waffle cone. Well apparently that is so last month darling!

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13/11/16 Brand Colour Palette , Brand Moodboard , Brand Styling , Branding , Format Design , Marketing Inspiration , Outsourced Marketing , Small Business Marketing , Visual Marketing # Brand Styling, Colour Palette, Creativity, Marketing Communications, Story Telling

The Beautiful Side of Ugly

In our everyday lives we move around so fast that sometimes we miss creative moments. With peeling paint and rusted ironwork, derelict buildings or abandoned barns are just ugly sites that warrant no more than a quick glance. But stop and take a look for a while? What do you really see?

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14/10/16 Blogging , Branding , Content Creation , Marketing Communications , Small Business Marketing # Blogging, Marketing Communications, Story Telling

The Art of Storytelling – What’s Your Brand Story?

Whether you work within content marketing or not, you will be hard pushed not to have seen or heard some sort of reference to story telling. So what is it all about and why is it so important to business owners?

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23/11/15 Blogging , Branding , Content Creation , Marketing Communications , Outsourced Marketing , Small Business Marketing , Social Media # Blogging, Brand, Marketing Communications, Story Telling

Why blogging is a vital part of your content strategy

Search around the internet as to why your business needs a blog and there’s a super high chance you will be bombarded with terms such as “builds audience engagement” and “increases traffic instantly”.
Continue reading

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A Virtual Assistant – Helping You Work Smarter Not Harder

Button Bites – The Power of Outsourcing

Is It Cocktail O’Clock Yet?

Button Bites – Be Consistently Fabulous Darling!

Does Your Content Imagery Pack a Punch or Fizzle into the Background?

The Great British Christmas Window Display

Do You Know Your Bokeh from Your Hygge? The Latest Visual Trends On Social Media

The Beautiful Side of Ugly

The Art of Storytelling – What’s Your Brand Story?

Why blogging is a vital part of your content strategy

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