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Button Marketing & Branding Support

17/01/18 Business Admin , Small Business Marketing , Virtual Assistant

A Virtual Assistant – Helping You Work Smarter Not Harder

Does your working day feel more like a trip to the circus than a day in the office? Plate spinning, juggling projects & priorities, wearing multiple hats.

If any of this sounds familiar then maybe its time to call in some specialist admin support to help you work smarter. As a small business owner myself, I know that running a business is a challenge. Working days can be complex, varied and sometimes lacking the right skills set.

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27/10/17 Blogging , Marketing Communications , Outsourced Marketing , Small Business Marketing , Social Media # Blogging, Marketing Communications, Story Telling

Button Bites – The Power of Outsourcing

“Do what you do best and outsource the rest” Peter Drucker

Working with a freelance specialist is not about losing control or handing over. Instead it is about bringing in specialist skills, a new perspective and fresh ideas to a brand or project. Business life is hectic enough without having to cope with wearing multiple hats.

Do you need some expert help with your marketing? Then I would love to hear from you.

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27/10/17 Button Bites , Content Creation , Customer Experience , Marketing Communications , Social Media # Blogging, Marketing Communications, Story Telling, Tone of Voice

Button Bites – Social Media is About People

“Social Media is about the people. Not about your business” Matt Goulart

There is no denying that social media has a vital role in helping businesses grow, whether that’s through creating awareness or building loyalty.But there is a fine balance between delivering pushy promotional messages and providing added value to your audience.

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15/10/17 Blogging , Content Creation , Customer Experience , Marketing Communications , Marketing Inspiration , Small Business Marketing # Blogging, Button, Customer Experience, Marketing Communications, Story Telling

Is It Cocktail O’Clock Yet?

I listened to a very interesting segment on BBC Radio 4 today about the phenomenal growth in the sale of out of home cocktails within the UK. Speaking on the You and Yours programme Phil Tate from insight company CGAstated that the sector has seen a growth of 10% in the last year. So what’s behind this?

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10/10/17 Blogging , Brand Styling , Brand Tone of Voice , Branding , Button Bites , Customer Experience , Format Design , Small Business Marketing # Brand, Colour Palette, Creativity, Customer Experience, Moodboard, Story Telling

Button Bites – Be Consistently Fabulous Darling!

Your customer probably has numerous interactions with your brand or product which go way beyond a logo or typeface. They walk into your “bricks & mortar”. They talk to your team. They sit in spaces you have created. They open packages you have sent to their home. And I haven’t even started on the world of online communications yet. In summary you are a complex brand jigsaw puzzle of multiple touchpoints.

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01/10/17 Photography , Visual Marketing # Blogging, Story Telling

Button Bites – The Power of Good Photography

image credit: Cristina Mittermeier

“Photography is the story I fail to put into words” Destin Sparks

Destin Sparks is an Australian based award winning landscape photographer. I’m not sure how I stumbled upon this quote but when I did it sent a shiver down my spine – In an absolutely good way I hasten to add.

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19/09/17 Blogging , Brand Moodboard , Brand Styling , Brand Tone of Voice , Branding , Marketing Communications , Marketing Inspiration , Photography , Small Business Marketing , Visual Marketing # Brand, Brand Styling, Colour Palette, Creativity, Marketing Communications, Moodboard, Story Telling

Does Your Content Imagery Pack a Punch or Fizzle into the Background?

There is so much research that suggests online content that contains imagery or photography achieves far higher engagement than posts without.

There are also many studies about how people consume information. Whilst the absolute percentage may change depending on the study the order remains the same. People remember 10% of what they read, 20% of what they hear and 80% of what they see.

So in summary visuals matter.

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27/08/17 Blogging , Customer Experience , Format Design , Marketing Inspiration , Packaging , Visual Marketing # Customer Experience, Marketing Communications

My Office for Today And Other Great Places To Work

Where is your ideal place to work for the day? Are you distracted by the slightest noise and need somewhere library-esk to hunker down and get things done? Or like me do you love the hustle and bustle of open plan work spaces, with music and people milling around.

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27/06/17 Brand Colour Palette , Brand Styling , Marketing Inspiration , Visual Marketing # Blogging, Brand Styling, Colour Palette, Creativity, Moodboard

Oh Those Mediterranean Colours!

I’ve recently returned from summer trip to the Med. Anyone else like me? Never truly switch off when you are on holiday?

With beautiful colours in abundance, artisan markets, sharing platters groaning with olives and oils and rustic textures with peeling paints its really difficult to switch off the “wow that would be great in a moodboard” button in my head. My little i-phone was on overload. So I thought I would share just some of the inspiration that will be making its way to a branding styleboard sometime soon.

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05/05/17 Blogging , Button Bites , Customer Experience , Marketing Communications , Marketing Inspiration , Photography , TV & Video , Visual Marketing # Creativity, Story Telling, TV Advertising

Immersive Journalism & 360 Filmaking

My head is brimming with new information following the great talk last night by former BBC journalist and filmmaker Charlotte Windle Mikkelborg.

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