“Design is the silent ambassador of your brand”. Paul Rand
Paul Rand was a well-known American graphic designer, best known for his corporate logo designs, posters and corporate identities, including the logos for IBM, UPS and ABC. And for me as a marketing creative he was/is a true inspiration.
As an ex brand manager in the corporate world I know that creating a distinctive brand can disrupt, inspire and create curiosity. And I totally believe that strong design and captivating creative has the ability to stop people in their tracks in a crowded online world.
It truly is powerful stuff.
Button Bites is a series of incredibly useful morsels of information to inspire your marketing efforts.