WELCOME TO MY WORLD

Let me introduce myself.  I am a Marketing Communications and Creative Content Consultant specialising in bringing brand stories to life for retail, hospitality and lifestyle businesses large and small. We live in a world of words, visuals and imagery where social media channels and content buzzwords are forever changing. Its noisy, its fast-moving and its very competitive. I work with brands to develop creative campaigns that inspire their audience and grab attention to get them noticed.

HOW I CAN HELP YOU

Creating awareness of your brand either online or in-store sounds like a simple task right?  Not quite. The world of consumer brands, whether you are a product, retailer or hotel is highly competitive. In order to create impact and importantly differentiation a lot of strategic thinking and practical action planning needs to happen beneath the surface. So, at Button, I really interrogate the brief, delve deeper, and get to know what makes your brand tick. I will seek out the amazing stories that create curiosity to drive sales.
BRANDING & DESIGN

BRANDING & DESIGN

What makes a “Loved Brand” or a “Brand For Me”.  The starting point for any brand story is you. What makes your business unique? What sets you apart? What do you stand for? I help you define and refine your purpose, values and positioning. With the groundwork in place, I’ll build your brand and visual identity both online and offline.
ONLINE MARKETING AND WEBSITE DESIGN

SOCIAL MEDIA AND CONTENT CREATION

The online world is noisy and busy and you only have a few seconds to grab attention and make a great impression.  I’ll work with you to make sense of what engaging and compelling really means. I will help you identify and connect with your audience, advise on which social platforms to use and create a calendar of disruptive content from videos, copywriting, blogs and Facebook creative to get you to the heart of online conversations.
SOCIAL MEDIA AND CONTENT CREATION

PHOTOGRAPHY STYLING AND VIDEO STORYBOARDING

There’s no better way to bring your product or brand story to life than with strong visuals and video images.  Since my early career I have worked on some of the most memorable and iconic TV commercials and have pulled together complex photography shoots.  I can work with you to develop your ideas from initial scripts and storyboards to casting calls and photography styling.
CAMPAIGN MANAGEMENT

CAMPAIGN MANAGEMENT

A new menu to launch, a new shop to open, onsite point of sale, customer journey planning… These are just some of the campaigns I’ve successfully managed over the years.  I am a meticulous campaign planner, ensuring all the details are covered from development to implementation. I understand the importance of keeping a project on track, on time and on budget.

WHY CHOOSE BUTTON?

It’s taken time, patience and plenty of love – but, after 20 years in consumer marketing, I have developed a knack for communicating brands in a way that captures the attention, hearts and loyalty of customers and supports your bottom line.

In the crowded market of consumer brands, your story matters. That’s why I  focus on telling it well throughout the customer journey. I’ll apply both skill and deep thinking around how to bring your strategy to life across campaigns – whether on the page, screen or face to face.

Think of me as your project manager, retail expert, marketing guru and storyteller, rolled into one.

MY EXPERIENCE

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NHJ Style logo
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